At Earthenware Luxuries, I played a pivotal role in guiding the company from concept to sustainable growth, overseeing business operations, marketing, and product development with a focus on scalability, digital strategy, and creative innovation. Working alongside the CEO, I designed and implemented a data-driven business model optimized for automation, streamlined operations, and market expansion.
In product development, I led the end-to-end design, prototyping, and manufacturing process, personally creating every product using Blender and 3D modeling software. I spearheaded automated production workflows, integrating Raspberry Pi-driven systems and 3D-printed components, drastically improving efficiency while reducing overhead costs.
On the digital front, I conceptualized and launched a high-performance e-commerce ecosystem, prioritizing user experience, speed, and intuitive design. This included developing a customer-centric website and optimizing cross-platform engagement strategies, ensuring seamless product discovery and conversion.
Beyond product and platform development, I also led marketing and brand-building efforts, leveraging content strategy, social media marketing, and digital storytelling to establish a compelling brand identity. I developed targeted marketing campaigns that resonated with audiences, using data-driven insights and trend forecasting to position the brand for sustainable growth. My ability to merge analytics with creative storytelling ensured that Earthenware Luxuries’ messaging, aesthetic, and company culture were consistently and effectively communicated across all platforms.
Beyond technical execution, my role encompassed leadership in team building, cross-functional collaboration, and market-driven innovation. I cultivated a company culture focused on creativity, efficiency, and adaptability, enabling the brand to evolve dynamically with industry trends.
This experience sharpened my expertise in scalable business strategies, digital transformation, and creative leadership—skills that directly translate into media and tech industries. Whether optimizing workflows, leading digital branding efforts, or driving audience engagement, I am positioned to bring growth-focused, tech-forward solutions to any organization.
